When online shopping was introduced a few years ago right from books, gadgets to saris and accessories, customers were spared the hassle of commuting to various stores for their needs. I thought this was a step further to the concept of a Catalogue store, which I came across for the first time in London way back in 1995. But now we seemed to have advanced even further with online renting for wedding saris and jewelry. It’s a boon to all those who are tired of their limited trousseau (designer saris) and even more limited collection of real gold and diamond jewelry and would like to boast of their ‘latest collection ‘ keeping pace with the changing fashions.
Beads and artificial jewelry which have replaced gold and diamonds for reasons of safety will be soon out , so will the collection of saris which were once considered precious more for the sentiment attached by women!