I happened to attend the launch of the book ‘Chanakya in you’ at Odyssey book store which I felt should be emulated by other hosts who organize similar events. The M.C. stepped in to give a very brief introduction of the chief guest and the author. The chief guest, a senior Police official kept the audience spell bound with his extempore speech which was relevant to the occasion ( he also appeared very knowledgeable on subjects other than his own) .The author too in his eloquent introduction to his book aroused the interest of the audience without resorting to any marketing strategies to buy his book. The Q and A too was as interesting and lively as the launch of the book.
The gathering of about 60 -70 people comprised the genuinely interested in literary events. The refreshments offered constituted a cup of good tea and ginger biscuits unlike ‘a treat’ in posh hotels which becomes the main attraction to most of the audience.