I always wondered why big names matter, whether it is for presiding at events, or publishing books or picking up saris or even for eating out. Let me share my experience about the last first because everyone loves to eat out irrespective of their age. Some prefer to patronize only a couple of restaurants more as a status symbol while others do so because they find the stuff stomach friendly and my husband and I happen to belong to the second category. Strangely we found ourselves paying double the amount for the same item of food/snack, not because of its superior quality but because of the ambience the restaurant boasted . We noticed all the items we had ordered were being brought from the neighbouring restaurant with the result by the time they arrived ,they all became cold in the transit!
Now coming to big names to preside over events, the less said the better because they are bound to disappoint you with their rambling speeches. Again picking up a sari from a mall is like eating in a five star restaurant, paying a higher price than usual for something available 20 percent less! Coming to big names in publishing, the hype writers of fiction receive from their publishers doesn’t necessarily match the publicity they get either for their name or the book they write. Whoever said small is beautiful has made a very wise statement.