The Raavan hype 04/08/2010

Recently I watched the Tamil movie Raavanan  in one of the theatres in Chennai and quite liked it. The  direction, locales and photography  were superb and  all credit goes to Maniratnam, under whose direction   the cast came out with their best performances   to date. Even the ethereal beauty, Aishwarya Rai   could impress  with her acting!  But what a contrast  was the much hyped Hindi version of the movie telecast on the small screen  over the week end!  Watching the   movie from beginning to end, I thought was time ill spent. Abhishek as Raavan   failed to impress and so did the others, neither did they do justice to their roles nor to their dialogues, even though they were speakers of the language in which the movie was made. It reminded me  of another much hyped movie Kabhi alvida na kehana  which despite its big star value had  bombed at the box office  mainly  because  the story  was   devoid of any value worth speaking of.

Sometimes  too much hype boomerangs, don’t you think, readers?

n.meera raghavendra rao


3 thoughts on “The Raavan hype 04/08/2010

  1. Prof.V.N.K.Kumar

    Hype or an intensive promotion of a product is necessary when there is no intrinsic worth in it. Thus hyping is inversely proportional to the inherent quality. If the product is really good, it will sell by itself.

  2. meera rao

    Th last line of your comment echoes what Mr.Muthuraman, ViceChairman,Tata Steel Ltd. and Chairman, Tata International said during the book launch of Morgen Witzel’s book “TATA-The Evolution of a Cotporate Brand.I asked Mr.Witzel , why the success story of Tatas has not been included as a case study by any of the universities in the U.K. or the U.S. He said the reason for this was the lack of substantial material available on the subject and also a bias for anything that was western.
    Appolo Hospitals is an example of the first part of your comment .

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