New malls are coming up in Chennai, so are popular sari shops housed in them. The motivation for me to visit Velecherry Market city a couple of months ago was to do some window shopping in comfort. As my husband and I entered RMKV, a much sought after shop for wedding saris, we were greeted in Indian style by the ‘floor staff’ at every step which proved a little embarrassing. I headed straight to the section which stocked silk cottons and explained to the young salesman the colour and design I was looking for. He vigorously shook his head and said what I wanted was not available but he could show me some latest designs. When I said I was not interested, a senior salesman appeared from nowhere and brought a whole lot of saris I had asked for and promptly I picked up one from them. After I paid the bill, he followed us and offered a Bonus card and asked me to fill my name and address saying I just had to produce this next time I shopped at any of the outlets to get the benefit from their scheme .
We chose to visit the Forum Mall recently to do some shopping and faithfully I armed myself with the RMKV bonus card. When the bill was made for my purchase, I noticed my producing the card made no difference because the points I was supposed to have gathered for my earlier purchase at their outlet in Velacherry were not recorded (it appeared to be deliberate). When I said their salesman had not explained to us about the significance of the card, the supervisor too failed to convince us with his arguments appearing no different from his fellow ‘parrots’ in the shop.
People behind running this large establishment seem to think they can take customers for a ride with their gimmicks!
N Meera Raghavendra Rao