A paradigm shift? 03/05/2013

When you go shopping for saris the scene that  amuses you is of the sales girls immersed in the activity of draping  high end saris  on young women of all shapes and sizes. From their body language it becomes obvious that they are first timers where this Indian attire is concerned and it’s like making a reluctant  paradigm shift  for them from either a salwar kamiz or western dresses.  Placing a part of the sari against you to make sure the colour and dezign suits you is different from  having the sari  fully draped  on you, which unfortunately  is  becoming a common practice by  would be brides. I feel it’s high time the shop keepers  keep aside a few bridal ware as they do in garment shops for their customers to try them on before making a final purchase  so that  potential customers don’t end up picking up saris which lose their freshness!


n.meera raghavendra rao


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